Almost everyone agrees that the summer months are quiet in the B2B sector. During this period, the lead pressure in companies decreases. A similar situation applies to target audiences who are buyers.

ARR stands for "Annual Recurring Revenue". It represents the amount of recurring revenue a company expects to receive on an annual basis from its subscription-based products or services.

A/B testing, also known as split testing or bucket testing, is a controlled experimentation method that compares two versions of a digital element to determine which performs better with a specific audience.

A Unique Selling Proposition (USP) is a concise statement that clearly communicates the specific benefit or advantage that sets your business, product, or service apart from competitors.

TOFU, or Top of the Funnel, refers to the initial stage of the marketing funnel where the primary objective is generating awareness and interest among a broad audience.

Thought leadership represents the practice of establishing credibility and authority within a specific industry or domain through the consistent sharing of innovative insights, original perspectives, and valuable expertise.

A Sales Qualified Lead (SQL) represents a prospective customer who has progressed beyond initial interest to demonstrate concrete purchase intent.

SMM, or Social Media Marketing, is a strategic digital marketing approach that utilizes social media platforms to build brand awareness, engage with target audiences, and drive business objectives.